Mastering Cover Letters: Examples & Writing Tips

First impressions matter, especially when it comes to job applications. Your cover letter is the first thing a potential employer sees, and it can make or break your chances of getting an interview. In this post, we’ll cover everything you need to know to write an effective cover letter that will help you stand out from the competition and land your dream job.

1. Understand the Purpose of a Cover Letter

A cover letter is a document that accompanies your resume and provides additional information about your qualifications and experience. Its primary purpose is to convince the employer that you are the right candidate for the job. While your resume outlines your skills and experience, your cover letter gives you the opportunity to highlight your personality, passion, and motivation for the position.

Example:

When I saw the job posting for the Marketing Manager position at ABC Company, I knew I had to apply. As a lifelong fan of your brand, I am passionate about the work you do and would be honored to contribute to your team.

2. Tailor Your Cover Letter to the Job

One of the biggest mistakes job seekers make is using a generic cover letter for every application. Instead, take the time to customize your letter for each job you apply to. This shows the employer that you have done your research and are genuinely interested in the position.

Example:

As a social media expert with over five years of experience, I was excited to see the Social Media Manager position at DEF Company. Your focus on creating engaging content that resonates with your audience aligns perfectly with my professional goals, and I would love the opportunity to bring my skills and experience to your team.

3. Address the Hiring Manager by Name

Whenever possible, address your cover letter to the hiring manager by name. This shows that you have taken the time to research the company and personalize your application. If you’re not sure who to address your letter to, do some digging on LinkedIn or the company website.

Example:

Dear Ms. Smith,

4. Introduce Yourself and Explain Why You’re Applying

Your first paragraph should introduce yourself and explain why you’re applying for the job. This is your chance to grab the employer’s attention and make them want to keep reading.

Example:

My name is Jane Doe, and I am excited to apply for the Sales Associate position at GHI Company. With my passion for customer service and my proven track record of exceeding sales goals, I believe I would be an asset to your team.

5. Highlight Your Skills and Experience

Your second paragraph should highlight your relevant skills and experience. This is where you can go into more detail about your qualifications and explain how they make you the ideal candidate for the job.

Example:

As a Sales Associate at JKL Company, I consistently exceeded my monthly sales goals and was recognized for my exceptional customer service skills. I am confident that my experience in the retail industry, as well as my ability to build strong relationships with customers, would make me a valuable addition to your team.

6. Provide Examples and Evidence

Whenever possible, provide examples and evidence to back up your claims. This could include specific achievements, awards, or metrics that demonstrate your skills and experience.

Example:

During my time at JKL Company, I increased sales by 25% in my department and was recognized as the top-performing Sales Associate for three consecutive quarters. I am proud of my ability to build relationships with customers and create a positive in-store experience that keeps them coming back.

7. Show Your Passion and Enthusiasm

Your cover letter is your chance to show your passion and enthusiasm for the job. This is particularly important if you’re switching careers or applying for a job that is outside your current field.

Example:

While I have enjoyed my career as a graphic designer, I have always been passionate about the health and wellness industry. I am excited about the opportunity to use my creative skills and experience to contribute to the marketing efforts of XYZ Company and help promote a product that I truly believe in.

8. Close with a Strong Call-to-Action

Your final paragraph should include a strong call-to-action that encourages the employer to take the next step. This could be an invitation to schedule an interview, a request for a follow-up call, or a simple thank-you for considering your application.

Example:

Thank you for considering my application for the Marketing Manager position at ABC Company. I would be honored to discuss my qualifications and experience further in an interview. Please do not hesitate to contact me if you have any questions or would like to schedule a call.

9. Proofread Carefully

Before submitting your cover letter, be sure to proofread it carefully. Check for spelling and grammar errors, as well as any typos or formatting issues. You want to make sure your letter is polished and professional.

Example:

Dear Ms. Smith,

My name is Jane Doe, and I am excited to apply for the Sales Associate position at GHI Company. With my passion for customer service and my proven track record of exceeding sales goals, I believe I would be an asset to your team.

During my time at JKL Company, I increased sales by 25% in my department and was recognized as the top-performing Sales Associate for three consecutive quarters. I am proud of my ability to build relationships with customers and create a positive in-store experience that keeps them coming back.

Thank you for considering my application for the Sales Associate position at GHI Company. I look forward to the opportunity to discuss my qualifications and experience further in an interview. Please do not hesitate to contact me if you have any questions or would like to schedule a call.

10. Follow Up

After submitting your application, it’s a good idea to follow up with the employer to ensure they received your materials and to reiterate your interest in the position. This shows that you are proactive and enthusiastic about the opportunity.

Example:

Dear Ms. Smith,

I wanted to follow up on my application for the Sales Associate position at GHI Company. I hope you received my resume and cover letter and would like to reiterate my interest in the position. I am excited about the opportunity to contribute to your team and believe my skills and experience make me a strong candidate for the job.

Conclusion

Crafting an effective cover letter takes time and effort, but it’s worth it if it helps you land your dream job. Remember to tailor your letter to the job, highlight your relevant skills and experience, and show your passion and enthusiasm for the position. With these tips and examples, you’ll be well on your way to mastering the art of the cover letter.

FAQs

What should I include in my cover letter?

Your cover letter should include an introduction, a brief summary of your skills and experience, and a closing statement that encourages the employer to take the next step.

Should I address my cover letter to a specific person?

Whenever possible, address your cover letter to the hiring manager by name. This shows that you have done your research and are genuinely interested in the position.

How long should my cover letter be?

Your cover letter should be no more than one page long. You want to make sure you’re providing enough information to convince the employer that you’re the right candidate for the job, but you don’t want to overwhelm them with too much detail.

What should I do if I don’t have any relevant experience?

If you don’t have any relevant experience, focus on your transferable skills and explain how they make you a good fit for the job. You can also highlight any volunteer work or internships that demonstrate your work ethic and commitment.