Typography: Terms, Rules, and Significance Typography plays a crucial role in design, communication, and branding. It involves the art and technique of arranging type to make written language legible, readable, and visually appealing. Understanding the terms, rules, and significance of typography is essential for designers, marketers, and anyone involved in creating visual content. In this article, we will explore the key concepts of typography and how they impact design and communication. 1. Typeface A typeface refers to a specific design of letterforms. It includes the style, shape, and overall look of the characters. Common typeface classifications include serif, sans serif, script, and display. 2. Font A font is a specific…